Sparkplug 9
Archive for the 'simplicity' Category
Please *do* change the channel
Hola and thanks for reading.
FYI I’ve decided to switch up my online identity and therefore, this blog is dying … to be reborn in a remix mashup of all my blogs together at last in one spot. All new posts will live at Sparkplug 9.
Thanks so much for reading, and please join the party at […]
Sometimes I can’t believe the lengths people will go to in order to save money. Michael Shannon has about 2500 words and perhaps 25 illustrations on 5 pages teaching you how to create your own Moleskine-like notebook.
I think I can do it simpler and cheaper.
Here’s his steps:
Page 1.
Materials Needed
Tools Needed
Step 1. Cut paper
Step 2. Fold […]
Iceberg on Demand
Note: this is a paid review - ReviewMe is paying me $50 for posting this. However, all thoughts are my own, and I’m saying only what I decide to say. The payment part is so that I say *something* about Iceberg on Demand.
Iceberg on Demand is one of a new class of development tools designed […]
Sometimes it’s hard to convince PC users of the benefits of Apple computers and Mac OS X.
Since their computers are hardly personal, and just tools, and essentially lacking style and personality, they don’t understand, can’t grasp, cannot fit in their brains the concept of an interface that has been obsessively designed to fit, to function, […]
First rule of marketing
OK, my blog is my memory, which means that you, dear reader, get treated to gems like this:
[First Rule of Marketing:] If you want to be interesting, don’t talk about yourself. Amen.
That’s from Hugh at GapingVoid, and when I re-read it today, I wanted to remember it. So I posted it.
Very simple rule, and very […]
Introducing the book
Isn’t tech support grand?
In-your-face web nasties
Saw these over the past few days and had to post them in order to cool my blood:
Click or die advertising:
“You will see our ad. You will click our ad. And we will monetize your eyeballs whether you like it or not.”
Get lost loser subscription policy:
“We don’t know you. We don’t like you. We don’t […]
Steve Jobs is famous for his reality distortion field … the way that his presentations or presence seems to exert an almost uncanny degree of influence of people.
Here’s an overview of how to do that in presentation form. A brief overview:
Rehearse often
Be yourself
Use visuals effectively
Focus on the problem you’re solving in detail
Say everything three times
Tell […]
Some web 2.0 is very 1.0
This is the (cough, ahem) Web 2.0 Journal story on the “habits of highly effective web 2.0 sites.” One habit, of course, is ease of use.
Note the part with actual content, which I’ve highlighted in yellow:
Not very simple, or clean, or user-focused. Apparently, web 2.0 is 90% advertising and interface.
(Of course, Dion Hinchcliffe probably has […]
Koetsier’s Law of Technophobia
I love tech, and I love gadgets, so don’t get me wrong. However, there’s a law very definitely at work here:
The simplicity of a product is inversely proportional to the number of times the word “simple” is used in its marketing.
Yes, I am trying to figure out a HD digital custom non-bank-breaking satellite TV package […]

Welcome to my old site. I'm John Koetsier, and you're in the wrong place.I'd really, really like to welcome you to my new site at Sparkplug 9.
It has all the great stuff from this site, plus an updated look, and all my recent posts. Thanks!
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