6 Responses to “New rules of PR: I’m apparently in the book”  

1. 1 David Meerman Scott on May 12th, 2007 said:

   Hi John,

   It would be my pleasure to send a book. Please email me with your mailing address.

   David

2. 2 Joan Stewart, The Publicity Hound on May 13th, 2007 said:

   John, I’m in the book too.

   What David did–thanking 163 bloggers publicly, then offering us a free book–was an absolutely brilliant strategy for creating the buzz about his book. A perfect example of what he preaches.

3. 3 John Koetsier on May 14th, 2007 said:

   Joan - totally right. Brilliant marketing strategy … made even better by the fact that only those who are listening (who notice the link) will do something and then get the book.

   Classic case of marketing to those who are interested, and marketing to the sneezers.

4. 4 Cling on May 15th, 2007 said:

   wow this is one huge Iist, i wonder how much time the author spent to actuaIIy write this aIone, i wonder if he thought about the faces and the events as he went through aII this , did he just do this to Iook smart or what, this is amazing, and sort of confusing, is he trying to gain reputation by associating himseIf with these names, i mean if someone writes a book and puts everyones name in the worId as having been reIated to, the peopIe whos names on it might buy one and their reIatives too, that itseIf couId give the book saIes a boost.

5. 5 Sean on May 22nd, 2007 said:

   Well it seems to be attracting some attention. Sounds like this might be a book I should check out myself.

   Sean
   www.authorpool.com
   -A great website for writers

6. 6 Cling on May 22nd, 2007 said:

   oh yeh this is going to be huge.

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