OK, my blog is my memory, which means that you, dear reader, get treated to gems like this:

[First Rule of Marketing:] If you want to be interesting, don’t talk about yourself. Amen.

That’s from Hugh at GapingVoid, and when I re-read it today, I wanted to remember it. So I posted it.

Very simple rule, and very simple reason: who likes to be with the person at the party who’s alrways replaying personal movies: did this, did that, went here, went there, my kid this, my kid that, blah blah blah?

No-one.

Here’s how Kathy Sierra puts it:

Tags: marketing, rule, hugh macleod, gapingvoid, john koetsier