John Gruber at Daring Fireball is taking the plunge: testing out the blogging-is-my-job waters. As I was reading about that, I happened to click on his colophon, to read these delightful words:

If Daring Fireball looks like shit in your browser, you’re using a shitty browser that doesn’t support web standards. Netscape 4 and Internet Explorer 5, I’m looking in your direction. If you complain about this, I will laugh at you, because I do not care.

Love ‘em or hate ‘em, the point is that they’re real.

Most businesses and marketers could learn a lot from this type of plainspoken openness. Yes, you’ll lose customers. But you’ll also gain some.

And how is being vanilla working for you right now?