Ten years ago I was an English major in university, thinking about a career in journalism. Then I realized that at any given time, there are more people in school to become journalists than there are jobs as journalists.

So much for the journalism thing.

But I might have given it up for entirely different reasons if I had only known more about public relations. Because, of course, half of those who can’t actually get a job as a bona fide journalist suck up to the corporate teat and join the PR party.

There is an absolutely great article about modern PR … and excellent ways of tracking its effects … Paul Graham’s blog … errr … website.